Anyone walking through Crema these past few days could sense beauty in the air, quite literally. With the Olfactory Journey designed by Ancorotti Perfumes S.r.l., visitors were invited to explore five immersive scent stations that sparked curiosity and wonder, engaging the city with fragrance in a uniquely creative way. Smiles, laughter, and genuine participation turned this journey into an experience that connected people through the universal language of the senses.
The second edition of Crema Beauty Days was even more special: this year, Ancorotti Group contributed with a truly exceptional initiative to support Crema’s General Hospital: “Il trucco c’è, si chiama prevenzione”.
We launched Run For Beauty, a joyful event where sport met solidarity, and Bellezza Imperfetta, an inspiring show with Diego Dalla Palma.
Thanks to both events and the Group’s additional contribution, we are donating to our hometown hospital an ultrasound machine worth over €40,000, essential for early diagnosis and women’s health.
The closing day brought a powerful wave of energy to Piazza Duomo, where Cristina Fogazzi (aka Estetista Cinica) spoke with honesty and strength about entrepreneurship and women’s empowerment.
Looking back, what made the Crema Beauty Days so special was the extraordinary warmth and participation of the community. We are profoundly grateful to everyone who joined, supported, and believed in this vision of beauty, one that goes beyond aesthetics, embracing well-being, solidarity, and togetherness.
See you at the next edition!
