Exciting times in the beauty-tech realm!
When cosmetics meet IT, new paradigms take center stage
Discover how Augmented Reality and Artificial Intelligence are revolutionizing the beauty game. From hyper-personalized, adaptive products to immersive digital-driven shopping experiences, our industry is undergoing a tech-driven makeover.
Beyond enhancing the B2C experience, this shift is reverberating upstream in the supply chain. Manufacturers are now navigating new challenges, demanding agility in response to this ever-evolving landscape.
Our CEO Roberto Bottino recently sat down for an insightful interview featured in the December issue of Kosmetica – Tecniche Nuove Spa. Joining him were industry top names Benedetta Suardi from KIKO and Malvina Cova from Deborah Group, as well as digital marketing maestro Enrico GIUBERTONI.