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NEWS, TRADE SHOWS & ALL THINGS BEAUTIFUL

Reframing Beauty as a Form of Care

Ancorotti Group
on May 13, 2025

Yesterday, after its debut at the Senate of the Republic, Crema hosted La Bellezza Come Cura, an event promoted by Renato Ancorotti with the patronage of ASST Crema, dedicated to exploring the healing power of beauty.

At the core of the discussion was the role of cosmetic treatments in supporting oncology patients, an approach that recognizes beauty as more than skin-deep.

Often reduced to a matter of appearance, beauty actually touches many dimensions of our lives: from selfcare and physical health to emotional and cultural wellbeing.

From this broader lens, an open exchange took shape among experts in medicine, cosmetology, and healthcare, inviting a rethinking of beauty as an integral part of care, especially in moments of vulnerability.